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What is Myrrh? Myrrh is a natural gum resin derived from trees of the Commiphora genus, most notably Commiphora myrrha, which originates from parts of Arabia, Somalia, and Ethiopia.The resin is ...

Sifr has touched on Frankincense before as part of the bigger incense story. In particular, the trade route it travelled, its place alongside Myrrh and Oud in that wider history. This is the zoomed...

Incense is one of the world’s oldest fragrance traditions. Crafted from natural resins and woods and used across centuries for ritual, comfort, and atmosphere. Discover its origins, cultural signif...

As Kampong Gelam continues to evolve, heritage businesses like Sifr Aromatics face rising rents, shifting consumer habits, and the challenge of staying relevant amid fleeting trends. Once a hub of ...

Hy-Fenn-8 – A Liminal Scent Exploration Created for Vinesh Nagrani & the opening of MORTAF3. 

Sustainability and reforestation efforts for Oud are crucial in preserving this valuable resource and the ecosystems it supports. By implementing sustainable harvesting practices and actively repla...

The Impact of Oud Exploitation on Local Communities and Ecosystems The severe exploitation of oud has endangered Aquilaria trees, disrupting local ecosystems and harming communities reliant on sust...

Oud, or agarwood, is a luxurious resin from Aquilaria trees, prized for its rich, woody, sweet, and earthy aroma. With a history spanning thousands of years, oud has been used in Middle Eastern and...

Master the art of perfume layering with our fragrance layering 101 guide to give you the basics on how to layer your perfume. Tell us what's your favourite layer combinations!