
Article by Monocle x UBS
Finding a common language
"Perfume-making at Sifr is a boundlessly customisable experience, where Kazura will help sift through your favourite olfactory memories, preferences and ingredients."
One of the finest custom perfumers in Southeast Asia.
Johari Kazura talks about the challenges of running a perfumery in Singapore.
Johari is always creating something new. Like most artists, it all starts with an inspiration – an idea, a memory, or an ingredient.

Article by National Geographic
The innovators keeping Singapore's rich intangible cultural heritage alive
"Johari took traditional formulas - which tended to be heavy on roses and sandalwood – and updated it for today’s climates and tastes."