Article by Harper's Bazaar
A Fashionable Life: Inside Sifr Aromatics, A Storied Perfumery Located In An Arab Street Shophouse
It is not just Kazura’s family history that is on display at Sifr Aromatics—the shop is also a thread that weaves the stories of Kampong Gelam together. Rows of perfume bottles and candle jars are balanced on custom shelves made of reclaimed wood Kazura salvaged from other shophouses in the area, and these shelves hang from thick rope sourced from Honly Company, a net and rope store just around the corner
Article by Tatler Asia
Legacy Building: Sifr Aromatics’s Johari Kazura on crafting his own path in perfumery
"In the very same neighbourhood his grandfather started out all those years ago, Johari continues to distil memory, raw material and imagination into scent—proving that legacy is not only preserved but also reimagined."
Article by Monocle x UBS
Finding a common language
"Perfume-making at Sifr is a boundlessly customisable experience, where Kazura will help sift through your favourite olfactory memories, preferences and ingredients."
One of the finest custom perfumers in Southeast Asia.
Johari Kazura talks about the challenges of running a perfumery in Singapore.
Johari is always creating something new. Like most artists, it all starts with an inspiration – an idea, a memory, or an ingredient.
Article by National Geographic
The innovators keeping Singapore's rich intangible cultural heritage alive
"Johari took traditional formulas - which tended to be heavy on roses and sandalwood – and updated it for today’s climates and tastes."
Article by TIMEOUT
Where to shop for local bespoke fragrances and perfumes
"Perfumer Johari Kazura who runs the store has a way with scents, and perhaps it's really in his blood. His family has been in the business for years before he decided to branch out to do something more experimental."
Article by SILVERKRIS
7 Singapore perfume brands offering up unique scents
"A niche perfumery run by Johari Kazura, whose grandfather started producing perfumes in Singapore in the 1930s...The brand also runs perfume-making sessions as well as custom perfume consultations."