Notes From The Atelier
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HY - FENN - 8 by Sifr Aromatics
Hy-Fenn-8 – A Liminal Scent Exploration
Created for Vinesh Nagrani & the opening of MORTAF3.

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Sustainability and Reforestation Efforts
Sustainability and reforestation efforts for Oud are crucial in preserving this valuable resource and the ecosystems it supports. By implementing sustainable harvesting practices and actively repla...

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Man’s Exploitation: The Impact of Oud Exploitation on Local Communities and Ecosystems
The Impact of Oud Exploitation on Local Communities and Ecosystems
The severe exploitation of oud has endangered Aquilaria trees, disrupting local ecosystems and harming communities reliant on sust...

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What is Oud? The Essence, History, and Impact
Oud, or agarwood, is a luxurious resin from Aquilaria trees, prized for its rich, woody, sweet, and earthy aroma. With a history spanning thousands of years, oud has been used in Middle Eastern and...

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Fragrance layering 101
Master the art of perfume layering with our fragrance layering 101 guide to give you the basics on how to layer your perfume. Tell us what's your favourite layer combinations!

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Perfume myths and facts
Busting the myths and revealing the truths about perfumes! We've delving into the top misconceptions and facts surrounding fragrances. Stay informed and discover the real facts behind the scents th...

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Understanding Maceration and why it matters for your perfume
Macerating perfumes is crucial for optimal fragrance development, allowing ingredients to harmonize over time, enhancing depth and complexity, resulting in a well-rounded and enduring olfactory exp...

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How did perfume atomisers become popular?
Uncover the allure behind perfume atomisers' rise to prominence! From humble beginnings aiding medical needs to transforming fragrance application into an art form, these elegant devices captivated...

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Why are smell and memory so tightly linked?
Here's what we've been listening to! This npr podcast "The Science Of Smell And Memory" is a great and short podcast on the link between scent and memory. Biological anthropologist Kara Hoover give...