Our Blog

Sustainability and reforestation efforts for Oud are crucial in preserving this valuable resource and the ecosystems it supports. By implementing sustainable harvesting practices and actively repla...

The Impact of Oud Exploitation on Local Communities and Ecosystems The severe exploitation of oud has endangered Aquilaria trees, disrupting local ecosystems and harming communities reliant on sust...

Oud, or agarwood, is a luxurious resin from Aquilaria trees, prized for its rich, woody, sweet, and earthy aroma. With a history spanning thousands of years, oud has been used in Middle Eastern and...

Master the art of perfume layering with our fragrance layering 101 guide to give you the basics on how to layer your perfume. Tell us what's your favourite layer combinations!

Busting the myths and revealing the truths about perfumes! We've delving into the top misconceptions and facts surrounding fragrances. Stay informed and discover the real facts behind the scents th...

Here's what we've been listening to! This npr podcast "The Science Of Smell And Memory" is a great and short podcast on the link between scent and memory. Biological anthropologist Kara Hoover give...

  Now we usually do quick facts on the different ways that an ingredient has been used for centuries, why it's so valued and its benefits but we'll do something a little different this time with ...

Did you know Sandalwood is the second most valuable wood in the world?  Mysore Sandalwood (Santalum album), also known as "The Royal Tree", is an Indian Sandalwood species and it's one of the most ...

Oud is everywhere these days, but it's actually been used for centuries. We did a little deep dive and found out Kings, Prophets and the rich have been after it. It's even been used by various reli...