Perfume myths and facts

Cracking down on the top myths and facts about perfumes that still exist

Myth: Rubbing a fragrance makes it last longer

Do not rub your perfume in.

Doing this actually breaks down the delicate top notes of your fragrance and forces it through its scent journey quicker. Instead simply spray or tap on and gently pat your perfume in.

Fact: Storing perfume in a cool, dark place makes it last longer

Place out of direct sunlight and heat.

Heat and light can penetrate perfume bottles, causing the delicate top notes of perfumes to prematurely break down and dissolve, leaving you with a subdued perfume.

Myth: the more perfume you spray the longer it lasts

Too much fragrance not only is a turnoff, it can give people migraines or even allergic reactions.

The problem is that some people don't have a very good sense of smell or they've become desensitized to the fragrance they wear every day.

PS. According to TLC, wearing too much perfume can also be an indicator of depression. Yikes.

Fact: Moisturising before application helps your perfume last longer

Hydrated skin holds fragrance up to 30% longer than dry skin

By doing this, it allows your perfume to keep smelling for longer. Once moisturiser has been absorbed, apply your perfume like you would usually. 


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